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6 Promotion Trends Driving Big Sales in 2016
Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also...
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The Best Email Subject Line… Ever
I couldn’t believe what I was hearing. “The test was amazing. But don’t use it again.” My boss was telling me to stop. That’s exactly when I knew. This email was a winner. Probably the best ever. We...
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How to Write Irresistible Headlines – Just Fill in the Blanks
What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible...
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15 Best Marketing Books of 2015
Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next...
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How to Write a Brilliant Creative Brief in 15 Minutes
We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops!...
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277 Action Words to Supercharge Your Writing
Words are sacred … If you get the right ones, in the right order, you can nudge the world a little. – Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right?...
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Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One...
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success....
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Free Editorial Calendar Template
An editorial calendar is the best way to plan your content strategy and be prepared to execute great campaigns. Planning ahead with a calendar can take your audience engagement and results to the next...
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9 Reasons Why You Need to Use an Editorial Calendar
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing...
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3 Free Social Media Guides Proven to Drive More Traffic
Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their...
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6 Types of Backstories Your Readers Will Love
Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so...
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